Don't Mince Words

I have more than 25 years of integrated marketing and communications experience. This is a small sample of my capabilities.

Feature writing

From hard-news features to soft-news fluff, I know how to make a mountain out of a molehill.

• Enjoy a Virginia resort during the holidays, (feature offering pitch) — This piece was written to promote intrastate travel in December.
• Six Sigma improvement process aids in development of BRD — The executive vice president for AIG’s domestic brokerage group requested I ghost write this article for him.
• The right staff — This byline offering was pitched to the MGMA. The client can subtly sell his services and display his expertise to his target audience.

Public relations and advertising writing

My public relations experience began in the Pentagon writing daily contract award announcements. That was hard news. But I’ve worked the softer side as well. Advertising has been a line item in most of my budgets, so I’ve done everything from media planning and strategy to writing ad copy.

• Meridian advertorial for Health Data Management magazine
• AIG Performance Management Program receives the RIMS 2002 Arthur Quern Quality Award
• Brandermill Woods ad copy

Web strategy and writing

This is a small sample of some of the online work I’ve successfully completed, especially on the corporate side of a low-tech company, AIG. I worked with a third party vendor to develop lists, and design protocols while also editing copy for the web e-newsletter. In addition, I did the site architecture and copy for the PMP intranet site as well as managed the art direction.

• AIU Eye e-newsletter
• AIG-PMP intranet redesign/copywriting

I also helped to account manage and produce MTV’s first Real World casting website as well as VH1′s Acceptable TV venture.

Employee communications

I’ve written employee communication pieces for Fortune 100 companies such as CapitalOne and AIG. The key has always been to give the employees what they want in order to do their job better.

• AIG loss sensitive national flyer
• NPC weekly internal intranet newsletter
• PMP Update monthly internal newsletter

Marketing communications

Kaiser Permanente hired me to project manage their open enrollment materials. This brochure is versioned in two languages and copy is tweaked for four states. The challenge this year was working to integrated a new brand identity which had not been launched or finalized. A photo shoot was required to project a life-style oriented image.

• Kaiser Permanente California commercial brochure
• Kaiser Permanente Denver Medicare brochure

AIG field staff had no leave behind brochure for their Six Sigma program benefits. I developed this concept, wrote the copy, and supervised design and printing.

• Six Sigma brochure

Branding and advertising

My agency and corporate experience has taught me how to be patient with internal and external clients. My strong communications background is an asset when determining key messaging and visuals.

MGM Grand’s Studio 54 nightclub wanted a hipper look to compete with other, newer Las Vegas venues. I oversaw the development of creative which was sexy and slightly more urban in look and feel. It was used for outdoor media and consumer ads.

Wynn Las Vegas’ Le Reve show wanted to explore new key art to be used on all marketing materals. I was responsible for managing a client with challenging internal approvals.

ProElite, Inc. was a new mixed martial arts company that needed a logo and an entire corporate identity system which reflected their core values, their acquisitions, and the sport itself. I managed the creative team as well as the client relationship.

Las Vegas Sands Corporation requested an initial brand exploration for their new property in Bethlehem, PA. I wrote the creative brief, supervised creatives, and managed client expectations through the process.

Voice Over

Sometimes my vocal abilities can be used for clients that cannot afford union talent.

• Hoehn Honda (in market)